Rollout

Services: Brand Identity
Role: Freelance Graphic Designer
Agency: DBM Studio/ Big Red Dog

Rollout is a commercial construction company specialising in live environment fit out, refurbishment and construction.

The key focus with the logo was to create a clean wordmark that helped showcase the dynamic and energetic work of Rollout.

The simplicity and adaptability of the identity allows it to work across a wide variety of applications, including everything from hoarding, site signage and stationery, to builder’s pencils, presentation boxes, and high vis safety vests.

The triangle is used to reflect accuracy and precision, and is a common feature throughout the brand identity. Re-emphasising Rollout's commitment to delivering high-quality results
and flawless execution in every project they undertake.

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